"If you’ve ever stared at your plate, counted every calorie, and still wondered why the weight won’t budge—you’re not alone. For women over 40, especially those in perimenopause or menopause, the old rules of weight loss no longer apply.
Here’s the truth: after 40, hormones—not calories—become the real drivers of fat storage, energy, cravings, and mood. And understanding this shift is the key to not just surviving this phase—but thriving through it."
Hormonal Havoc
Many women hit their 40s still clinging to the advice they got in their 20s: “Just eat less and move more.” But once hormones like oestrogen, progesterone, insulin, and cortisol start to shift, that approach often fails—and leaves you feeling exhausted and stuck.
Your hormones are in charge of:
Metabolism
Appetite
Sleep
Mood
Where your body stores fat
So even if you’re eating less, your body might shift into survival mode—storing fat, breaking down muscle, and pushing back against your efforts. It’s not lack of willpower. It’s physiology.
Meet Your Midlife Metabolism Team
Oestrogen: As it declines, your body becomes more insulin resistant and prone to storing belly fat.
Progesterone: Helps calm your system and reduce inflammation.
Testosterone: Crucial for muscle maintenance and energy levels.
Insulin: Controls blood sugar. When it's out of balance, fat gain follows—especially in the midsection.
Cortisol: Your stress hormone. Chronic elevation leads to cravings, weight gain, and fatigue.
These hormones act like dials on your internal control panel. If they’re out of sync, everything else can feel off too.
The Calories Trap
When weight won’t budge, the temptation is to cut calories even further. But here’s the problem: eating too little can lower your metabolism, increase cortisol, trigger cravings, and cause muscle loss.
That means even more stubborn weight gain—and more frustration.
Your body isn’t a calculator. It’s a complex hormonal ecosystem. And during menopause, the more you restrict, the harder your body pushes back.
What Actually Works
Instead of obsessing over what to cut, focus on how to support your hormones. Here’s what that looks like:
🏋️♀️ Strength Training: Build muscle to fire up your metabolism.
🍳 Protein at Every Meal: Helps balance blood sugar and keeps you full.
🥑 Quality Fats & Carbs: Ditch extremes—focus on balance and fibre.
🧘♀️ Stress Reduction: Walks, breathwork, or even 5 minutes of quiet matter.
😴 Better Sleep: A consistent routine, magnesium, and less screen time can make a huge difference.
The Trade-Offs
Yes, calorie-cutting might work short-term. But it often comes at a high cost—like lost muscle, unbalanced hormones, and emotional burnout.
Real, lasting health takes time—but it gives back energy, confidence, and hormonal stability. The goal isn’t just to lose weight. It’s to feel strong, balanced, and alive.
Emotional Weight
Let’s be real—it’s not just the number on the scale. So many women carry shame, frustration, and grief over a body that no longer responds the way it used to.
But your worth was never tied to a dress size.
When you learn to work with your body instead of fighting it, you don’t just reclaim your health—you reclaim your joy.
Your Menopause Toolbox
You don’t need a total overhaul to start seeing changes. Try these simple steps:
Swap calorie counting for food journaling with awareness
Add 2–3 strength training sessions a week
Include protein with every meal
Replace evening scrolling with a relaxing wind-down routine
Consider working with a menopause coach who understands this phase
You’re Not Broken—You’re Becoming
This isn’t about shrinking—it’s about expanding. Expanding into your power. Your wisdom. Your next chapter.
Let’s stop blaming our bodies and start building a strategy that honours who you are right now. When you support your hormones, everything changes—your energy, your mindset, your confidence.
Ready to Thrive?
If you’re done guessing and ready to feel better in your body, I’m here for you. Whether you need personalised nutrition, movement that fits your life, or just someone to walk alongside you—reach out.
-Lets chat about what thriving could look like for you.-
Join our Facebook Group
© 2025Audrey McCosh Fitness- All Rights Reserved